Ja’ire International Couture to be featured at Phoenix Fashion Week 2013

With Phoenix Fashion Week in 7 days, we wanted to do a recap of some of the amazing talent that will be presented and their journeys leading up to PHXFW 2013. First up, the sisters Ja’ire and Nekia Hattley behind Ja’ire International Couture. Press Release below.


Ja’ire International Couture (JA’IRE) is a Los Angeles based, edgy contemporary clothing line created and owned by two sisters, Nekia and Ja’ire Hattley. The sisters are established experts in fashion, also offering styling services, image consulting, and personal shopping. Ja’ire’s mission is to be the definitive source for style and fashion by providing unique, high-end quality products and services and to be the premiere brand sought after when people desire to stand out, exude confidence, and set trends. For more information, visit www.JaireIC.comwww.Facebook.com/JaireIC,www.Twitter.com/JaireIC, or www.Youtube.com/JaireIC

Aside from Phoenix Fashion Week,  Ja’ire accepted a spot as Emerging Designers to participate and be featured along side, Bri Sealey, in WWD Magic Las Vegas back in August. As a part of Phoenix Fashion Week, JA’IRE will be rocking the runway for the Breast Cancer cause at Fashionably Pink Celebrity Charity Fashion Show honoring Breast Cancer Survivors on October 1, 2013.  Ja’ire was also featured on Actress Amanda Crew in LadyGunn magazine (see link below). Ja’ire will also be in People Magazine, Style Watch, Aug./Sept. 2013 issue. JA’IRE is becoming the brand to look out for!

“We feel that we truly represent what America is all about, living your dream. ” -JA’IRE

LadyGunn Magazine Amanda Crew Behind-the-Scenes video featuring JA’IRE’s Graffiti Samba Dress as the 1st look: https://www.youtube.com/watch?v=yPNNqp77Icw


After an eight city tour, JA`IRE is selected as one of the 12 Emerging Designers to launch at Phoenix Fashion Week 2013

Los Angeles, CA (July 10, 2013) Ja’ire International Couture (JA’IRE) will make its debut at Phoenix Fashion Week 2013 in October. Competing with a host of other budding designers, JA’IRE was selected along with 11 other brands to showcase its collection during the 5th Annual Phoenix Fall Fashion Week. Distinguishing itself as a leader in the competition, the Los Angeles based company was voted “most likely to succeed as a brand” by a host of guests, media, and fashion industry professionals who attended the recent Phoenix Fashion Week Emerging Designer Challenge and press conference in Scottsdale, Arizona.

The designers were culled from a tour of the United States including Phoenix, Los Angeles, Chicago, New York, San Francisco, Salt Lake City, Las Vegas and St. Louis. The selected designers will now compete for a $10,000 prize package consisting of goods and services to help launch their brands.  Sponsored by TONI & GUY, Zappos.com and Balluun.com (the global wholesale platform), “Emerging Designer Challenge” is an ideal platform for talented designers who are looking to introduce their collections to vendors and buyers nationwide. “Phoenix Fashion Week provides us with an exciting opportunity that new brands struggle to attain; to get the exposure and recognition from buyers, consumers, and press, essential for growth and to be successful in this industry” said JA’IRE Designer Nekia Hattley.

To show the versatility of the collection at the upcoming fashion show, JA’IRE will feature key pieces from its run of sexy, slinky, edgy, body hugging skirts and dresses and include one of their popular accessories, the “Shrug Glove.” This standout piece cohesively blends in with and compliments the other contemporary items in the collection, truly establishing JA’IRE as a ‘lifestyle’ brand.  The line is comprised of opened-backed, 30’s inspired floor length dresses, mixed media prints, skirts trimmed with vintage lace or eyelet details, peek-a-boo slit front and back maxi dresses and skirts, razor back cut-out drop-waist dresses, and asymmetrical hemlines all designed for wearable versatility and made of high quality fabrications.

With timeless styles and on-trend details, the collection is sure to have strong sell-through and enduring appeal. JA’IRE seamlessly fashions the perfect brand for women of all ages who desire sexy but classy, with just the right amount of edge. Ja`ire International Couture Dare 2 Be Seen!

To shop the JA’IRE collection and connect with us, visit www.JaireIC.com, and follow us on Twitter and Facebook @JaireIC.


Phoenix Fashion Week is the premiere fashion industry event in Arizona. Phoenix Fashion Week’s core purpose is to push the Arizona fashion industry forward. The organization’s mission is to bridge designers and buyers together through our three pillars of fashion, education, and humanity. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week continues to gain rapid acclaim for its community service efforts and for infusing world-class innovation into the Southwest. For more information, visit www.phoenixfashionweek.com

For More Information, Contact:







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Ja'ire designers- sisters, Ja'ire and Nekia Hattley with Jadapa

Ja’ire designers- sisters, Ja’ire and Nekia Hattley with Jadapa

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Shop Garment District 2013

On Friday, August 10th, Phoenix Fashion Week held yet another astonishing event at Studio 3D in Phoenix. The Shop Garment District event is a runway show featuring the 12 Emerging Designers of PHXFW 2013! Each designer will show off four looks worn by the top 40 Phoenix Fashion Week models.

The runway show also served as the next challenge for the No. 7 Cosmetics. PHXFW models and the styles seen were available for purchase. Delicious lite bites were created by chef Tim Cobb of Luncha Libre. As usual, the lines from Ja’ire, Herbert Victoria, Trang Nguyen, Loin Cloth LA, and Medium Apparel were very impressive, and I’m still a huge fan of all of them. Another successful preview of what Phoenix Fashion Week 2013, October 1-5 at Talking Stick Resort, has yet to come. Thank you again to Brian Hill, Lauren, Abbei, Dominque, Melissa Rein, and the entire PHXFW team!

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Brain Hill, Executive Director of  PHXFW and Jadapa

Brain Hill, Executive Director of PHXFW and Jadapa

Ja’ire International Couture

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Ja'ire designers- sisters, Ja'ire and Nekia Hattley with Jadapa

Ja’ire designers- sisters, Ja’ire and Nekia Hattley with Jadapa

Herbert Victoria

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Designer, Herbert Victoria and Jadapa

Designer, Herbert Victoria and Jadapa

Trang Nguyen

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Designer, Trang Nguyen and Jadapa

Designer, Trang Nguyen and Jadapa

Loin Cloth L.A.

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Medium Apparel


Medium Apparel Models, including 101.5jamz personality Jackie Morales' husband, Gavin Tucker

Medium Apparel Models, including 101.5jamz personality Jackie Morales’ husband, Gavin Tucker

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Phoenix Fashion Week ” Bridging Designers and Buyers”
October 1-5, 2013 at Talking Stick Resort

The Fashion Hub

The Fashion Hub

Yesterday Jadapa and I had the privilege of touring the brain trust behind Phoenix Fashion Week. We met Brian Hill, Executive Director of Phoenix Fashion Week at the Emerging Designers Challenge back in June. Mr. Hill was gracious enough to invite us to take a tour of the Fashion Week Headquarters, which the Fashion Week team refers to as “The Fashion Hub”, and learn more about the show this year.

I was elated when we arrived his afternoon and A Fashion Fiend was across the board in their conference room! Miss Abbei Marquis, the Designers and Buyers Leader, showed us around the suite – each office space, the work stations and photography studio. She explained the different work spaces and the benefits of each. She even hooked us up with some full size samples from a new make up line from Europe, No7, that will be debuting soon in Phoenix. The office has it all. Whether you’re a designer, photographer, model or blogger, The Fashion Hub is the perfect place for Fashion ideas to come alive and grow.

We were able to spend the afternoon discussing our blog and this year’s upcoming Phoenix Fashion Week with Mr. Brian Hill and Abbei. The Phoenix Fashion Week’s team is truly inspirational. All of the hard work and diligence that each member contributes is amazing, and they make it look effortless. A special shout out to Brian Hill, Abbei Marquis, Miss Dominique and everyone on the Phoenix Fashion Week Team – we love what you do and thank you!





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Scavenger Hunt – with an Awesome Prize!!

Boutique of the Week Scavenger Hunt

Phoenix Fashion Week is holding a city-wide scavenger hunt called “Boutique of the Week” beginning Monday, July 8th and running until the 31st. PHXFW will feature one boutique each day where the participants will find the hidden PHXFW T-shirt, put it on and accessorize it with any items in the store! They will then submit a photo of their finished look to Jenna@phoenixfashionweek.com. Daily boutique winners will be announced on the following morning of the submitted look. Each winner will be added to a pool from which the PHXFW judges will pick the grand prize winner.

GRAND PRIZE – The winner will receive the Ultimate Phoenix Fashion Week VIP Experience for two to the Shop Garment District, an overnight staycation at the Saguaro Hotel in Old Town Scottsdale. The prize also includes two front row seats at Shop Garment District Show; a VIP ride to and from the Garment District, provided by Uber car service; and an intimate meet and greet with all of the emerging designers. ($500+ value)!

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Phoenix Fashion Week and Emerging Designers 2013

Jadapa and I attended the Emerging Designers Showcase held at Toni & Guy in Scottsdale, Arizona on June 14. And how lucky we were to see a Fashion Show of the up-and-coming designers that will be competing throughout the next few months for a spot in the Phoenix Fashion Week 2013!

The evening started off with drinks and mingling with the designers themselves followed by the Fashion Show, where each designer displayed one look in their upcoming line. We were blown away with the amount of talent we saw throughout the evening. All of the designers were amazing, but a few really stood out. Ja’ire International Couture, Trang Nguyen, Herbert Victoria, and Loin Cloth, a mens brand, were our chosen favorites. Each of our favorite designers brought forth their own creative pieces while staying true to their original message as a brand. After the designers presented, a brief Q&A session allowed the media to ask them questions about their style and about themselves.

All attendees made our way over to Spanish Fly Lounge Mexican Beach Club for the after party hosted by Phoenix Fashion Week. I am so excited to see what else the designers bring to the table in the next few weeks, and to see the winner in October at Phoenix Fashion Week!


On A Fashion Fiend- dress: Rebecca Taylor, belt: Michael Kors, shoes: Aldo. On Jadapa- top: H&M, skirt: Forever 21, shoes: Jessica Simpson

A Fashion Fiend is wearing – dress: Rebecca Taylor; belt: Michael Kors; shoes: Aldo
Jadapa is wearing – top: H&M; skirt: Forever 21; shoes: Jessica Simpson


Toni & Guy Stylists doing updo’s!


Jadapa and Phoenix Fashion Week Creator, Brian Hill
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Jadapa and designer, Herbert Victoria


Jadapa and the beautiful sisters, Ja’ire and Nekia of Ja’ire International Couture


A Fashion Fiend and Jadapa with designer, Trang Nguyen


My Best Designer Ballot

My Best Designer ballot


Designer, Michelle Hebert and her model


Designer from Dolcessa Swimwear and her model


The guys behind Loin Cloth Menswear and their model (center)



After party at Spanish Fly Mexican Beach club

Emerging Designer Challenge AZ

Thanks to Brian Hill, the founder of Phoenix Fashion Week, this Friday, June 14th, A Fashion Fiend will be attending the Emerging Designer Challenge 2013. This pre-Fashion-Week event will reveal the Top 12 Designers that will be competing for Phoenix Fashion Week’s Designer of the Year. We are so excited to see what the new and veteran designers have in store. It’s always such a pleasure to network with the other fashion industry individuals, especially in my home state, Arizona!! Come if you can! Tickets are available at Eventbrite-Emerging Designer Challenge. Going to pick some outfits for Jadapa and myself! Check our instagram, @aFashionFiend, for Designer Challenge coverage!

The following press release comes from the Emerging Designer Challenge 2013:

For More Information, Contact:
Melissa Rein
The Brand Consortium PR

Phoenix Fashion Week (8) City Tour Ends with the Next Twelve (12) Emerging Designers

SCOTTSDALE, Ariz. (May 24, 2013) – Phoenix Fashion Week is hosting their 5th annual ‘Emerging Designer Challenge’ on Friday, June 14th, 7pm at the TONI&GUY Academy in Scottsdale. This official announcement highlights the fall 2013 Emerging Designer line-up, along with a trunk sale by this year’s accessory designers presented for the first time to the public.

This year, Phoenix Fashion Week is introducing 12 new Emerging Designers to show at fashion week in the fall. These designers have the opportunity to launch their brand at the ninth annual Phoenix Fashion Week at Talking Stick Resort, October 1-5, 2013. This year’s Emerging Designers were discovered following Phoenix Fashion Week’s successful eight- city tour of the United States, including Phoenix, Los Angeles, San Francisco, Salt Lake City, Las Vegas, St. Louis, Chicago and New York. These next “IT” designers will compete for a $10,000 (value) prize package consisting of goods and services to help launch their brand. The Emerging Designer Challenge is supported by TONI&GUY Hairdressing, Balluun, and Zappos. An after party will directly follow the event at 10pm and is open to the public.

Past Emerging Designer contest winners Joanna de’Shay of Black Russian Label (2009) and Bri Seeley (2012) will be special guests at the event. Both winners of this impressive award will be available to share their perspective to guests and some best practices to the next (12) Emerging Designers for fall 2013. “If you look up the definition of challenge, it’s a competition or contest. That’s exactly what the Emerging Designer Challenge has become, acting as a launch pad for the best emerging designers the nation,” Executive Director Brian Hill said.

Zappos: There have been amazing success stories that have stemmed from Phoenix Fashion Week’s Emerging Designer Challenge including last year’s winner, Bri Seeley, who has opened a studio in Los Angeles and is currently selling her line on Zappos.

Also, 2012 Emerging Designer finalists, Jlynn Hausmann of JHaus based out of Beverly Hills and Paulie Gibson of St. Louis are being carried by Zappos and have exciting projects in the works. For the last two years, Zappos has traveled to Phoenix Fashion Week in search of the best emerging designers. Each year, the Emerging Designer Challenge has led emerging brands to one of the largest fashion e-commerce platforms in the world, Zappos.

Follow Phoenix Fashion Week on Twitter @PHXFashionWeek. We encourage followers to use Phoenix Fashion Week’s official twitter hash tags #phxfashionweek and #designerchallenge2013.

Become a fan of Phoenix Fashion Week on Facebook to stay up-to-date with future events.

Phoenix Fashion Week is the leading fashion industry event in the Southwest. The organization’s mission is to bridge the gap between national and international designers and premier retailers and prestige fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. For more information please visit Phoenix Fashion Week.

TONI&GUY Hairdressing is an international icon synonymous with fashion and quality. TONI&GUY Salons and Academies offer unparalleled service and education. For more information, visit TONI&GUY.

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