Pantone Color of the Year 2014 and Holiday Sales!

Pantone has just announced the new color of year 2014, ORCHID!! If the 2014 Spring runway shows were a forecast to this gorgeous hue then I am not surprised at all. This tone was used in so many beautiful floral prints during the shows. Moving away from the rich Emerald of 2013, I think Orchid will be a refreshing color for the year. With purple and pink undertones, Orchid is a delightful color to wear and flatters a wide variety of skin tones. It is feminine without being overwhelmingly girly. This flirty tone can be paired with bold red to sister hues like lavender. It also accents the popular color, olive, as well as turquoise. Orchid can also be used as a subtle change in place of plain old neutrals.


Holiday Deals!

Houston – David Peck Annual Studio Sale Dec 6-8

David Peck

Online – Shawl Dawls Dec 6-7 ($30 off $100, with code shawliday)


Online – Ja’ire International Couture Dec 8-9 (30% off with code phxfw13)


Happy Shopping!

Phoenix Fashion Week: Night 3, Finale and After Party

On the final night of Phoenix Fashion Week 2013, I turned to two more Emerging designer favorites for show stopping looks, to dazzle us on this last night of fashion. I was not disappointed. The two sisters behind the label, struck our heart strings when we met them at the Emerging Designers showcase back in June. Jadapa and I were immediately drawn to the duo being that we too were sisters working together. We have kept in touch with the sisters through the 4 month designer bootcamp, and we cheered them on all the way to Fashion Week.  Check out our recap of Ja’ires journey.

Ja’ire international Couture started the show with a performance by none other than Ja’ire Hattley herself! The show held the audience in awe as we watched the models prance down the runway in designs perfected by the ladies that created “the walk-away”.

Ja’ire International Couture





photos by Phoenix New Times



Ja’ire and Nekia at the end of the show!

with Nekia and Jai're of Jai're International Couture

with Nekia and Jai’re of Jai’re International Couture

Trang Nguyen hit the runway next with her reds and floral dominated collection. Her feminine touches make each piece’s style ranged from fancy ball gown to business casual. Layers of chiffon did not take away from the classic look of some of the other less showy items. We are huge fans of Trang’s sleek lines and vast attention detail.

Trang Nguyen







photos by the Phoenix New Times

with designer, Trang Nguyen

with designer, Trang Nguyen

The Emerging Designers then took to the stage for the announcement of this years winner. And the winner is…

Katya Leoncio, designer Dolcessa swimwear

Katya Leoncio, designer Dolcessa swimwear

dolcessa winner

With Dolcessa swimwear designer, Katya Leonio

With Dolcessa swimwear designer, Katya Leonio

We spoke to Katya the designer behind Dolcessa as soon as she exited the runway after her win. “I am thrilled and honored to be a part of this whole process with Phoenix Fashion Week and we elated to have won.” Her $10,000 prize will go to further launching her swimwear line. Katya’s collection made a “splash” on the runway Thursday night, presenting as the first emerging designer to hit the stage at Talking Stick Resort.

Dolcessa Swimwear







The grand finale was a presentation of the in depth mind of Filipino designer, Rocky Gathercole. Rocky described his style as “feisty, unapologetic and at times, controversial” -Metrovelvet 2011. Rocky’s unbridled mind creates for the most unique fashion experiences. All of Rocky’s pieces are custom, hand-made and entirely individual. These marvelous outfits may have concluded Phoenix Fashion Week 2013, but left us with urning for more fashion.

Rocky Gathercole

modeled by Joy Linton

modeled by Joy Linton







photos by the phoenix New Times

Second nterview with FameAzTv

Second interview with FameAzTv

Finally after all the fashion and interviews, we celebrated with a concert by International recording artist Yasmeen! She brought the house down with her smooth and soulful vocals. A crowd favorite! We were stoked to hang with her back stage after the show. We love you Yasmeen!



after the show with Yasmeen


What we wore: Jadapa- top and shorts- Winsor, heels- Jessica Simpson
A Fashion Fiend- crop top- TJ Maxx, skirt- forever 21, heels- ALDO, earrings- Foreign Exchange, equestrian charm bracelet- Ann Taylor

Huge thank you again to Brian Hill, Abbei Marquis, Lauren Pfingstag, Christina Ziegler, Brenna Moses and the entire Phoenix Fashion Week team! 

Phoenix Fashion Week 2013 highlights

Hi lovelies!! So happy to be back from traveling and blogging! I recently was in Arizona attending Phoenix Fashion Week with Jadapa and visiting with family. It was such an amazing experience to see the Emerging Designers of 2013, display their final pieces in a 3 night, runway extravaganza, ending with an amazing performance by our girl, international pop sensation, Yasmeen!

Our interviews with established designers: Joanna de’Shay of Black Russian Label, and Bri Seeley, emerging designers: Clary Ryan and Sam Mascaro of Loin Cloth LA, Herbert Victoria, Jai’re and Nekia Hattley of Jai’re International Couture and 2013 Emerging designer winner, Dolcessa are coming up so stay tuned!

Each night would start with 3-4 established designers hitting the runway with their upcoming seasons looks. Following a brief intermission, 4 Emerging Designers would showcase the designs that they have been working on since June! We have been following  the emerging designers over the summer and became very close with a few of them. Throughout this experience, we became a little family, it was so great seeing everyone and how much they have grown as artists and business people. We are so proud of all of them!

Special thanks to Brian Hill, Abbei Marquis, Lauren Pfingstag, Christina Ziegler, Brenna Moses, the Phoenix Fashion Week team and fellow blogger, Sheila Vertuno.

These are a few of our favorite looks from each night:

Black Rissian Label

Black Russian Label


Loin Cloth LA

Bri Seeley

Bri Seeley


Herbert Victoria


Jai’re International Couture


Rocky Gathercole, modeled by Joy Linton


A Fashion Fiend with PhxFW Host, Jackie Morales of 101.5jamz

Ja’ire International Couture to be featured at Phoenix Fashion Week 2013

With Phoenix Fashion Week in 7 days, we wanted to do a recap of some of the amazing talent that will be presented and their journeys leading up to PHXFW 2013. First up, the sisters Ja’ire and Nekia Hattley behind Ja’ire International Couture. Press Release below.


Ja’ire International Couture (JA’IRE) is a Los Angeles based, edgy contemporary clothing line created and owned by two sisters, Nekia and Ja’ire Hattley. The sisters are established experts in fashion, also offering styling services, image consulting, and personal shopping. Ja’ire’s mission is to be the definitive source for style and fashion by providing unique, high-end quality products and services and to be the premiere brand sought after when people desire to stand out, exude confidence, and set trends. For more information, visit,, or

Aside from Phoenix Fashion Week,  Ja’ire accepted a spot as Emerging Designers to participate and be featured along side, Bri Sealey, in WWD Magic Las Vegas back in August. As a part of Phoenix Fashion Week, JA’IRE will be rocking the runway for the Breast Cancer cause at Fashionably Pink Celebrity Charity Fashion Show honoring Breast Cancer Survivors on October 1, 2013.  Ja’ire was also featured on Actress Amanda Crew in LadyGunn magazine (see link below). Ja’ire will also be in People Magazine, Style Watch, Aug./Sept. 2013 issue. JA’IRE is becoming the brand to look out for!

“We feel that we truly represent what America is all about, living your dream. ” -JA’IRE

LadyGunn Magazine Amanda Crew Behind-the-Scenes video featuring JA’IRE’s Graffiti Samba Dress as the 1st look:


After an eight city tour, JA`IRE is selected as one of the 12 Emerging Designers to launch at Phoenix Fashion Week 2013

Los Angeles, CA (July 10, 2013) Ja’ire International Couture (JA’IRE) will make its debut at Phoenix Fashion Week 2013 in October. Competing with a host of other budding designers, JA’IRE was selected along with 11 other brands to showcase its collection during the 5th Annual Phoenix Fall Fashion Week. Distinguishing itself as a leader in the competition, the Los Angeles based company was voted “most likely to succeed as a brand” by a host of guests, media, and fashion industry professionals who attended the recent Phoenix Fashion Week Emerging Designer Challenge and press conference in Scottsdale, Arizona.

The designers were culled from a tour of the United States including Phoenix, Los Angeles, Chicago, New York, San Francisco, Salt Lake City, Las Vegas and St. Louis. The selected designers will now compete for a $10,000 prize package consisting of goods and services to help launch their brands.  Sponsored by TONI & GUY, and (the global wholesale platform), “Emerging Designer Challenge” is an ideal platform for talented designers who are looking to introduce their collections to vendors and buyers nationwide. “Phoenix Fashion Week provides us with an exciting opportunity that new brands struggle to attain; to get the exposure and recognition from buyers, consumers, and press, essential for growth and to be successful in this industry” said JA’IRE Designer Nekia Hattley.

To show the versatility of the collection at the upcoming fashion show, JA’IRE will feature key pieces from its run of sexy, slinky, edgy, body hugging skirts and dresses and include one of their popular accessories, the “Shrug Glove.” This standout piece cohesively blends in with and compliments the other contemporary items in the collection, truly establishing JA’IRE as a ‘lifestyle’ brand.  The line is comprised of opened-backed, 30’s inspired floor length dresses, mixed media prints, skirts trimmed with vintage lace or eyelet details, peek-a-boo slit front and back maxi dresses and skirts, razor back cut-out drop-waist dresses, and asymmetrical hemlines all designed for wearable versatility and made of high quality fabrications.

With timeless styles and on-trend details, the collection is sure to have strong sell-through and enduring appeal. JA’IRE seamlessly fashions the perfect brand for women of all ages who desire sexy but classy, with just the right amount of edge. Ja`ire International Couture Dare 2 Be Seen!

To shop the JA’IRE collection and connect with us, visit, and follow us on Twitter and Facebook @JaireIC.


Phoenix Fashion Week is the premiere fashion industry event in Arizona. Phoenix Fashion Week’s core purpose is to push the Arizona fashion industry forward. The organization’s mission is to bridge designers and buyers together through our three pillars of fashion, education, and humanity. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week continues to gain rapid acclaim for its community service efforts and for infusing world-class innovation into the Southwest. For more information, visit

For More Information, Contact:


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Ja'ire designers- sisters, Ja'ire and Nekia Hattley with Jadapa

Ja’ire designers- sisters, Ja’ire and Nekia Hattley with Jadapa

ja'ire1 ja'ire2

JA'IRE- New Collection Banner copy